Lapland UK

Lapland UK is immersive theatres best kept secret. I really enjoyed getting involved helping to shape the concept and creative strategy for their future expansion. 

I worked with them over a few months whilst they were neck deep in their busiest time of the year. We focussed on future strategy and feasibility of future sites so that they could focus on producing one of the most magical visitor attractions around. 

I produced a feasibility report and strategy document for the Lapland UK founders and senior leadership team, laying out the challenges and opportunities of reimagining their fantastic show in a new site.